[podcast src=”https://html5-player.libsyn.com/embed/episode/id/10144079/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/2ddae4/” width=”100%” height=”90″ scrolling=”no” class=”podcast-class” frameborder=”0″ placement=”top” use_download_link=”” download_link_text=”” primary_content_url=”https://chtbl.com/track/157GE/traffic.libsyn.com/brandsonbrandsonbrands/BBB_E22_Freestyle_Friday.mp3″ theme=”custom” custom_color=”2ddae4″ libsyn_item_id=”10144079″ /]Brandon’s discussion with Jenn Herman this past Monday (check out episode #020!) has him thinking about the ways we can make social media work for us rather than the other way around. Many startups and entrepreneurs believe they have to build up a base of followers before getting them willing to invest in your product or service, when in fact you’re bound to get more success convincing people to purchase first, then building a community around them that increases word of mouth.
In this episode, Brandon describes what separates a buyer from a social media follower and explains how you can build your reputation through each successful sale.
The Finer Details of This Episode:
- Thanking everybody who was kind enough to leave a review for Brands on Brands on Brands in the last week.
- Why you should approach social media in terms of accruing buyers rather than followers, and what differentiates the two.
- Building your reputation one person at a time so you eventually have a community of people willing to buy why you’re selling.
- What the major priorities should be for your business and where you can find the highest ROI.
Quotes:
“There’s so much information out there, but also there’s enough that you can drown in it and not know what to do first versus second.”
“A follower does not necessarily equal a buyer.”
“Instead of converting followers into customers you’re converting customers into followers.”
Links:
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Join the Brand Growth Community on Facebook at www.brandsonbrands.com/community
And please leave a rating and review on iTunes!