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Are you aiming to make yourself a million dollars in a year through your startup or small business? Then what you’re communicating to existing and potential customers is essential. Your brand’s message needs to do more than just list what your product or service is capable of—it has to demonstrate how it can change your customer’s life for the better. If you want to ensure that the message you’re putting out into the world resonates with your ideal audience and really moves the needle, you should absolutely listen to this episode.
In this episode, Brandon explains what it means to craft a “transformative” message, urges you to zero in on the product you know is selling, and breaks down how to adjust your prices according to your customer base.
As well, Brandon is now hosting a new Facebook Live Q&A show called Brand Growth Live every Wednesday at 1PM PST. (www.brandsonbrands.com/Live)
The Finer Details of This Episode:
- Why having a well-defined message is so key to your product or service’s success.
- Looking at your brand message as if you’re introducing yourself to someone for the first time.
- Why a brand message should express a transformation rather than just list features.
- Picking a “hero product” of the ones you have available to build your message around.
- When to work on building up a larger customer base vs. when to scale down your product’s price.
- The reason selling a book early on in your brand’s life likely won’t net you your million dollar year.
- Remembering that the effectiveness of your message comes down to how you say it, not necessarily what you’re saying.
Quotes:
“If you don’t know what to say, you’re gonna have trouble building a relationship.”
“You have to be able to show them that you’re going from This to That.”
“Do you have what it takes to be able to serve forty people at once every month?”
“It might take you a hundred thousand people being aware of you to convert two thousand people to buy from you.”
“Don’t expect the book to be your business.”
“How do you stand out wherever you are? How do you do something different? How do you not look like the rest of the pack.”
“That message needs to speak to the people who are buying now!”
Links:
Visit Brandon’s website at www.brandsonbrands.com
Sign up for coaching at www.brandsonbrands.com/apply
Join the Brand Growth Community on Facebook at www.brandsonbrands.com/community
And please leave a rating and review on iTunes!