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The key to growing your brand awareness and your business leads is your ability to leverage paid and organic media. Today we talk about the difference between the two, when to use each of them, and the advantages of each approach.
For organic media, it takes a longer time to build traction. But overtime, there are massive benefits to having an owned media footprint that you control. The key to organic media is to be early to adopt fast growing new channels, to focus on engagement with your audience, and to commit to a long-term consistent presence.
For paid media, it’s a more cluttered environment and takes more work to stand out from the crowd. But when you invest strategically against your core audience, you can build an audience much faster than you can with organic media. The key to paid media is to be smart about how you execute and measure your performance and to focus on ROI and converting new leads into long-term customers.
We dive into these topics and more in this weeks episode.
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