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Today we talk about the ways on how to build a brand strategy that overcomes a brand monotony in their industry, transforming them from indistinguishable to indispensable.
Our guest today, Mitch Duckler, is a marketing keynote speaker, workshop facilitator and a founding partner of FullSurge, a brand strategy consultancy which helps clients achieve enduring, profitable growth through building world-class brands.
He is the author of the best selling book “The Indispensable Brand: Move from Invisible to Invaluable”. He writes articles on branding and marketing strategy and his work has appeared in Brandweek, Marketing News, Marketing Management, etc.
Highlights from the episode:
- Why is it so difficult to be indispensable
- Mistakes that people make without a brand strategy
- How to differentiate and position yourself in the market
- What makes people actually care about a brand
- How does branding interconnect with content and community
Quotes:
“Information is more attainable than ever before so it’s harder to establish a competitive advantage through just access to information.”
“It’s not what you do but how you deliver it.”
“Brand is an important component but it’s not everything.”
“What sort of experience do customers want and expect from your brand based on what makes it different?”
Episode Links:
Contact Mitch at: mduckler@fullsurge.com
Mitch’s firm site: https://www.fullsurge.com/
Get Mitch’s book at: https://www.amazon.com/Indispensable-Brand-Move-Invisible-Invaluable/dp/154450134X
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